Marketing: Henry Miller


To you I am an illustration of a certain kind of Capricorn; to an analyst I’m something else; to a Marxist another kind of specimen, and so on. What’s all that to me?

Henry Miller

A Devil in Paradise

Of course, Henry Miller was not particularly talking about marketing. But he pinpoints a common error when anyone tries to ‘sell’ something to someone else, be it a tin of baked beans or an idea. It is very common, for example, amongst church people who try to bring new people into the church – they begin by looking at themselves and their approach to life and then work out a ‘marketing strategy‘ based on that. It might be more productive if they put themselves into the position of the person they are trying to evangelise?


About layanglicana

Author of books on Calcutta, Delhi and Dar es Salaam, I am now blogging as a lay person about the Church of England and the Anglican Communion. I am also blogging about the effects of World War One on the village of St Mary Bourne, Hampshire.
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