To you I am an illustration of a certain kind of Capricorn; to an analyst I’m something else; to a Marxist another kind of specimen, and so on. What’s all that to me?
Of course, Henry Miller was not particularly talking about marketing. But he pinpoints a common error when anyone tries to ‘sell’ something to someone else, be it a tin of baked beans or an idea. It is very common, for example, amongst church people who try to bring new people into the church – they begin by looking at themselves and their approach to life and then work out a ‘marketing strategy‘ based on that. It might be more productive if they put themselves into the position of the person they are trying to evangelise?
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