Fashion Trends: James Laver

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Indecent

10 years before its time

Shameless

5 years before its time

Outré (Daring)

1 year before its time

Smart

Current Fashion’

Dowdy

1 year after its time

Hideous

10 years after its time

Ridiculous

20 years after its time

Amusing

30 years after its time

Quaint

50 years after its time

Charming

70 years after its time

Romantic

100 years after its time

Beautiful

150 years after its time

“The same costume will be Indecent 10 years before its time, Shameless 5 years before its time, Outré (daring) 1 year before its time, Smart, Dowdy 1 year after its time, Hideous 10 years after its time, Ridiculous 20 years after its time, Amusing 30 years after its time, Quaint 50 years after its time, Charming 70 years after its time, Romantic 100 years after its time, Beautiful 150 years after its time.”

James Laver (1899–1975), British art critic, author

Taste and Fashion, ch. 18 (1937).

“The erogenous zone,” Laver wrote, “is always shifting, and it is the business of fashion to pursue it, without ever catching it up.”

  Image credit: schulteisz / 123RF Stock Photo
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About layanglicana

Author of books on Calcutta, Delhi and Dar es Salaam, I am now blogging as a lay person about the Church of England and the Anglican Communion. I am also blogging about the effects of World War One on the village of St Mary Bourne, Hampshire.
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